“The Alleghenies” brand establishes a strong identity for a region that relishes a challenge, that is rich in history and long on natural beauty and that possesses a superb quality of life.

The Alleghenies – It’s the special place we live and a place we can all be proud of. That sense of pride in the remarkable beauty of the Alleghenies and in our industrious way of life needs to be strengthened among our residents and shared with others to maximize our region’s potential for growth and advancement.

That’s the motivation behind The Alleghenies Tourism Council’s branding our region as “The Alleghenies.” Based on extensive research, the branding effort gives the region a name we can rally around – one that gives us a strong identity and makes us a destination – much like the Smokies or the Adirondacks. It’s a name that evokes great challenges, natural beauty, rich history and a valued quality of life.

The Alleghenies Tourism Council is promoting this image to establish a recognizable identity for our region. Identifying The Alleghenies as a unique location creates a “destination area” to attact tourists.  But it also offers advantages for business attraction and retention, for education and for agricultural production. The Alleghenies can become a hallmark of excellence for products and services, heritage sites, healthcare and quality of life.

To create that image for The Alleghenies brand, we need to do more than advertise to potential visitors and direct internet surfers to www.thealleghenies.com.  We need your help – the help of the people who live here – to promote “The Alleghenies” as the name of this distinctive region.

You can help build our region’s identity by referring to The Alleghenies when discussing the area. The more we talk about our home as “The Alleghenies,” the more our neighbors will be aware of the name and the more The Alleghenies will take on its own sense of place. With your help, The Alleghenies will be a destination for those who want to experience the best of what nature has to offer, a welcoming location for those who want to develop or expand their businesses and a synonym for excellence in goods and services provided to the nation and the world.

While this branding effort began in the tourism industry, we are inviting all segments of our community to join us in making The Alleghenies a household name. It won’t happen overnight, but with the dedicated enthusiasm of community leaders like you, The Alleghenies will become the country’s premier location for natural beauty, outdoor recreation, quality products and an exceptional lifestyle.